THIS MONTH'S "IN SIGHT" NEWSLETTER
Recent Changes that have Affected the Optical Industry
I have seen a lot of changes in the optical industry since opening my practice over 30 years ago. I want to share the most recent changes that occurred over the last few years:
COVID-19
In the past, I was able to order individual parts for frames such as a frame front, temples, and screws. If a patient’s frame needed repair, I could easily order specific parts from the manufacturer. However, frame parts are no longer sold separately. I can now only offer patients a complete frame replacement and attempt to find a frame that will match the shape of their lenses.
Frame Quality
I have taken steps to discontinue ordering certain brand name frames and models from the manufacturers that no longer offer the quality that my patients have come to expect from us. This quality change is due to the change in the location where these frames are being manufactured. This lowers the companies cost, which results in a lower quality product. Many of these frames are now being produced in different parts of the world with low quality materials, and are being sold at a cheaper price point.
I have built my practice by selecting companies that sell higher grade quality frames, which are usually imported from Italy. Fashion is also a high priority and consideration in my selection. One of the best materials from Italy is Zyl, which is the trade name and short for zylonite (cellulose acetate) and the best known is Italian Mazzucchelli acetate. The majority of the frames in my store are imported and manufactured in Italy, such as Tom Ford and Versace. I also inventory frames manufactured in Japan, Germany, and the United States. We all want to look and feel good when wearing our eyeglasses and that why I select frames that are produced by the best manufacturers. “You Can’t Afford Not To Buy Quality!”
All the frames that I sell come with a 2 year manufacturer guarantee. This is because I only purchase and sell brand new frames only. The majority of my competition purchase and sell discontinued or close out frames that have no guarantees and are no longer made. This is because they can buy the frames for less, but the quality is compromised.
Inflation
Inflation is making it difficult for the average consumer to purchase quality eyewear today. To combat this, I have expanded my budget line of frames to around 100 fashion models. These frames have a lower purchase price, but are still the latest in style and durable. In addition, they still all come with a 2 year guarantee.
I am still offering a free eye exam with a complete eyeglass purchase and a $150 discount off any frames of your choosing. We inventory over 600 different models in stock. Call today to make your
FREE eye exam appointment.
THIS MONTH'S "IN SIGHT" NEWSLETTER
Varilux® XR Progressive Lens
Behavioral Artificial Intelligence
We are constantly in motion, whether it’s our environment, body, or our eyes. Maintaining sharp vision while moving requires additional efforts from our eyes. Progressive lens wearers have to adapt their behavior by slowing down or coming to a complete stop to maintain sharp vision.
Current progressive lens designs have a linear conception even though our eye movements are much more multi-directional. Consequently, this may force the eyes to do extra work when changing gaze rapidly.
This common problem is now solved by Varilux® XR Lens. The XR motion™ technology optimizes both lenses according to the visual behavioral profile of the patient through two major optimizations.
This is the first eye-responsive progressive lens that calculates the 3D area where the wearer can benefit from having sharp vision even while moving. Varilux® XR progressive lens predicts the wearer’s visual behavior and is therefore able to respond to how their eyes really move.
In addition, this Varilux® lens is designed with behavioral artificial intelligence. Benefits of these lenses include:
Call today to schedule your FREE Eye Examination with your purchase.
WHY?
Current progressive lens designs have a linear conception; however, eye movements are much more multi-directional. That may force the eyes to do extra efforts when changing gaze rapidly.
Current progressive lens design
Multi-directional eye movements
In order to have sharp vision at all times, sharpness all over the lens and efficient eye movements are required.
THIS MONTH'S "IN SIGHT" NEWSLETTER
CooperVision® MyDay® Daily Disposable Contacts
MyDay® is a family of daily replacement contacts. All MyDay® lenses come with unsurpassed comfort due to Aquaform®, which locks in water, resists dehydration, and retains moisture. In addition, these lenses have the widest power range available of any other daily lens. All the MyDay® lenses feature a UV filter that blocks out harmful ultraviolet rays for eye protection.
MyDay Energys® features Digital BoostTM a single vision lens that has an aspheric design to combat tiredness and dryness associated with digital eye strain.
MyDay® toric are designed for users who have astigmatism. The Optimized Toric Lens GeometryTM offers a stable fit for consistent comfort and clear vision featured in the Biofinity toric, the #1 prescribed monthly lens on the market. Uncorrected astigmatism is a substantial cause of poor vision and eye strain. If left untreated, can significantly affects a patient’s quality of life and well-being.
MyDay® multifocal lenses feature a Binocular Progressive SystemTM with three-ADD powers for those who have presbyopia. Presbyopia is a normal part of life over the age of 40. However, coming to terms with this condition can be challenging. MyDay® lenses can optimize vision for all levels of presbyopia and will leave you feeling comfortable as you begin experiencing symptoms.
Give your eyes what they deserve. Upgrade to MyDay® for more comfort, better vision, and a healthier lens-wearing experience, and you’ll feel the difference compared to the other manufacturer's daily lenses.
Our Optical practice inventories the complete MyDay® lens family of contacts. We’ll make sure you get fitted and go home in less than an hour. Call today to schedule your FREE contact lens fitting exam with your purchase.
THIS MONTH'S "IN SIGHT" NEWSLETTER
Why Wear Tom Ford?
Tom Ford Design
Tom Ford eyewear features a timeless designs for the individual who wants to make a difference. The frames are manufactured in Italy and are assembled with precision, with a signature metal "T" that separates them from all the rest. Your new pair of Tom Ford frames will be sure to accentuate your success and express your confidence.
Tom Ford Quality
Tom Ford eyewear provides the highest in quality, which is why they are at a higher price point than the other brands of Fashion eyewear. Your new frames will come with a velvet hard case, a Tom Ford box, a complimentary microfiber cloth and polishing cloth, as well as a certificate of authenticity, giving you the complete package for that upscale fashion look.
The Tom Ford Fit
These frames are the best in the industry. They are designed to be comfortable and fit well on your nose. This unsurpassed luxury design is intended for daily use that is always in style, and comes in a variety of sizes, shapes, and colors.
Who Wears Tom Ford?
Fashion lovers and celebrities alike love to show off the latest Tom Ford frames. Tom Ford has also been featured in numerous films. For the individual looking to separate themselves with that distinct, sophisticated style, Tom Ford frames stands out from all the rest, and they can easily be paired with other Tom Ford accessories such as handbags, scarves, and sunglasses.
We have the newest Spring Collection with over 100 styles to choose from, and a special offer is included with this new release. Stop in for a FREE EYE EXAM with your new purchase of Tom Ford frames!
THIS MONTH'S "IN SIGHT" NEWSLETTER
Crizal® SapphireTM HR Lenses
Crizal® SapphireTM HR lenses are the best anti-reflective lenses on the market today. These new lenses provide UV protection, offering E-SPF 35. They also deliver improved anti-glare and scratch resistant qualities that repel water and smudges.
Crizal® SapphireTM HR lenses are an upgrade from Crizal® SapphireTM 360® UVTM No-Glare lenses, and are extremely durable with optimal transparency due to its multi-angular technology. Overall, these lenses deliver superior clarity so that you can stay focused on all your daily activities.
Crizal® SapphireTM HR lenses are powered by three unique technologies:
Crizal Sapphire HR lenses went through the Lifeproof Multi-test, a rigorous protocol of test to asses their technical performance
LESS REFLECTION FOR BEST - IN - CLASS CLARITY
Did you know:
condition on an average day.
squinting due to bothersome light.
experiencing harsh light and 67% of individuals say that they can perform
better, when their eyes aren't stressed.
conditions to keep up with with their busy day-to-day life.
Did you know: